Selected Works
about
I’m a Senior Brand Designer & Art Director with a decade of experience designing systems that matter.
Based in Los Angeles, CA, I operate worldwide and locally.
I help brands find clarity and express it through strong, thoughtful design.
Believing deeply in both cultural and commercial impact, I create visual languages
that shape how brands present themselves and build lasting affinity with the world.
WHAT WE CAN BUILD TOGETHER:
Brand Identity & Visual Systems: Design your complete brand ecosystem - from strategy and visual identity through design systems and brand guidelines. Built to scale.
UI/UX & Digital Product Design: Design intuitive, beautiful digital experiences. I’ve engineered scalable design systems for global platforms serving over 60M+ monthly users.
Commercial Packaging: Packaging that works on the shelf and in memory. I design packaging systems that create presence, communicate your brand’s core story, and drive sales.
Visual Direction & Campaigns: I direct cohesive visual narratives across integrated campaigns, presentations, OOH, and multi-channel initiatives.
RECOGNITION
Experienced Art Director and Product Designer with 10+ years in visual communication, branding, and UX/UI design. Led award-winning teams and collaborated with global brands including Pepsi, Mars, Toyota, Lexus, and Sun InBev. Work recognized by ADC Europe, Epica Awards, and White Square Festival.
APPROACH
Behind every successful project lies the ability to understand the client. Through thoughtful questions and attentive listening, I develop brands that blend authenticity and beauty, creating solutions designed to endure.
Career
Jun 2024 - Present
Art Director & Lead Brand Designer
SMPL Design · Los Angeles, CA
Aug 2022 - Jun 2024
Lead Brand & Product Designer
StarDevs, Inc · Los Angeles, CA
Oct 2021 - Aug 2022
Brand & Product Designer
Investing.com · Israel
Feb 2016 - Oct 2021
Head of Design Department & Lead Brand Designer
BBDO · Ukraine
