Metinvest: HR Brand

Metinvest is an international metals company which has complete
production chain, from extracting iron ore and coal to manufacturing
semi-finished and finished steel products.

BACKGROUND
Creating the HR-brand for Metinvest we looked 

closely to the place where all iron ore mining situated – Kryvyi Rih. 

This city is basically based on the iron pillow and because 

of the power of magnetic field everyone there knows how 

to find a new metal mass.

The logo works as a magnet. All elements always 

will follow it no matter where it will appear.