De Sad
Client
De Sad
Services
Packaging
AWARDS
ADC UA Silver
Effie Awards
CASE STUDY
De Sad is a premium cider from AB InBev Efes, made from the finest apples grown in the orchards of western Ukraine. Each bottle is carefully crafted, ensuring the highest quality with no shortcuts or substitutes.
De Sad, which translates to “Where the garden is,” invites you to imagine a place where nature flourishes, and friends gather, a world where the extraordinary becomes the everyday.
At first glance, De Sad stands apart. The label speaks louder than words, with intricate, vibrant illustrations that turn the bottle into an object of art, one that beckons you to hold, explore, and share.
For those who savor the details, the taste, and the design, this is a story like no other, a cider like no other.










