Staropramen Art Styles Edition

The history of the Czech beer Staropramen is deeply connected to its origins, and if asked, “What is at the heart of the brand?” the answer would be the capital of the Czech Republic, Prague.

The versatility of the city, its narrow streets, and the history of its glorious days have been a huge source of inspiration for BBDO. Bringing the beauty of Prague to life was not an easy task, but the agency beautifully borrowed cues from the architectural styles of the city and used those to decorate the cans. Baroque, Gothic, and Art Nouveau are the styles used for these designs, providing a proper journey through the architectural heritage of the capital.